Tic Tac asked us to develop a distinctive 30’ radio ad
to drive consideration and sales.
It had to leverage the delicate tasty sensation of freshness.

 

So obviously we didn’t do that.  

 Instead, we decided to turn those everyday bad situations
Brits love to complain about into good fun.
Not just refreshing their palette but refreshing their perspective.
And we did it with over 18 distinct radio ads, 

each one leveraging a specific data point that would
make the ad feel super relevant to whoever was listening. 

 

The radio ads performed so well 
they made them into little social shorts which we’ve
included here because they look nicer than
the little radio ad buttons. Enjoy.