Crispy wafer dipped and drizzled in delicious milk chocolatefilled with creamy hazelnut,
Bueno is many things, but it certainly isn’t basic. Sure, it may not be full-on posh nosh 

but there is no denying it’s a little bit boujee, a little bit fancy,
a little bit elevated. 

 

But it’s never anyone’s first choice.

In the confectionary charts Bueno is always somewhere in the top ten
but has never broken the top five. 

 

So, we came up with a new campaign – to re-establish Bueno
in the UK market and encourage people to indulge more often. 

 

Why be basic when you can be Bueno? 

 

The campaign included TV, OLV, POS, VOD, Social and OOH (including special builds).
We turned Big Ben into Big Buen,
erected an 8ft Bueno bar in Westfield and the TV performed
so well (how they know that we have no idea) they increased
media spendand let us put our preferred edit on screens.